Pearson

SuccessMaker 9 Launch

Being a 50 year-old brand helps build recognition and stability, but it can also create audience fatigue. Such was the case with SuccessMaker. To inject new life into this legacy brand, and to reflect the clear changes that had been made to the product, Culture22 created a new visual and messaging platform and created a new suite of sales and marketing materials that helped tell the story in a new and compelling way that was instantly understood by this overloaded audience.


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Chi-Town Rising

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