Dove Men+Care celebrates a new definition of strength: one with care at its center. Because Dove believes a men's grooming routine doesn't have to be complicated, this in-store application makes finding the right products and knowing how to use them easier than ever.
A product showcase let the user browse the entire Dove Men+Care collection. Completion of a quick needs assessment and filtering exercise delivered products and information that were relevant to the users needs and interests.
A content library offered a mix of promotional and instructional style material which provided grooming tips, product information and how-to videos.