How do you make the city’s first major New Year’s Eve celebration unforgettable? Start by creating a strong and versatile visual brand. Layer on coordinated campaigns across city-wide out of home media, digital, print, radio and television properties. Then support it with an onsite experience filled with dynamic video, footprint branding, and hundreds of experiential elements for 90 thousand live attendees. Add a-list performers, national television coverage and the champagne toast and you have a successful Chi-Town Rising.