AXE

 Find Your Magic Application

AXE knows that real style comes from more than just designer clothes and a celebrity-inspired haircut, it’s about finding your magic to ‘be your best you’.

With this in-store application experience, users discovered AXE culture as defined by pioneers in fashion and entertainment and were inspired to shake up their look.


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After a quick spin through the Magic Finder quiz, users received a specially selected range of articles, tips, hacks, and product recommendations – everything they needed to perfect their new look.

 


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